My Way to Frame Good Coaching
- Dec 14, 2022
- 3 min read
I'll be honest with you: I resisted becoming a coach for a long time.
Not because I doubted the value of coaching — but because I was allergic to the type. You know the type. The professional expert who has all the answers to your life before you've finished your first sentence. The consultant who drowns you in frameworks and leaves you with a binder you'll never open.
That's not what I do.
I became a coach because I looked back at my own life and realized that the moments of greatest clarity — the decisions that actually moved me forward — almost always came from a conversation with someone who asked the right question at the right moment. Not someone who had all the answers. Someone who helped me find mine.
What Gets in the Way
Patrick Lencioni — whose models form the backbone of my team facilitation work — identifies three biases that keep leaders from seeking outside support. I've seen all three up close:
"I've succeeded this far on my own. What do I have to learn that I don't already know?"
"I don't have time to slow down. There aren't enough hours in the week."
"How will I know in advance that this will produce measurable results?"
These are reasonable instincts. They're also the exact instincts that keep good leaders from becoming great ones.
What I Actually Bring
I have not run a corporation. I don't speak in terms of EBITDA and I've never been to business school. What I bring is something different — and in my experience, often harder to find.
I bring decades of formation in understanding people. I bring the hard-won experience of leading organizations through conflict, transition, and uncertainty. I bring a philosophical and human depth that most coaching frameworks don't have room for. And I bring a genuine curiosity about you — your values, your blind spots, your definition of success — that I don't think can be faked.
A good coach isn't an expert in your life or your industry. A good coach holds up a mirror. They help you see what you already know but can't quite access on your own. They ask the question that reframes everything.
That's what I try to do.
There has never been a great athlete who didn't have someone say to them at a crucial moment: "Do you realize how good you are at this?" We cannot fully know ourselves by ourselves. That's not a weakness — it's just human.
Major League Baseball teams employ hitting instructors — and notably, the best instructors are rarely the greatest hitters. Their job isn't to be better than the player. It's to help the player see what he already knows but can't see for himself in the moment.
And adrenaline only takes us so far. The leaders I've worked with who move fastest are almost always the ones who've learned to slow down intentionally — to reflect, reassess, and recalibrate. Speed without that rhythm doesn't sustain. It burns out.
What Coaching With Me Looks Like
Focused. Practical. Honest. I'm not here to be your therapist or your guru. I'm here to help you get unstuck, make better decisions, and lead with more clarity and less noise. When you need an aspirin I'll give you an aspirin. When you need vitamins I'll tell you that too.
If you're curious whether this would be worth your time, I'll make it simple: give me thirty minutes. No cost, no obligation. I'll make it worth your while — and if I can't, I'll tell you that too.


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